We love the atmosphere and excitement of our Northern Michigan festivals, and the National Cherry Festival is the grand-daddy of them all! Since 1925, our region's love of cherries has grown to a national affair, to the delight of millions of eager tourists over the years. 

This weekend, Traverse City becomes one of the most exciting places in the state. From July 1 through July 8, the week is filled with non-stop fun for the whole family. There's something for everyone, from cherry pie to fi...

One of our very favorite small town outings is the Kalkaska National Trout Festival, and it's coming up quickly on the busy calendar of great Northern Michigan things-to-do! 

The fairs, festivals, and carnivals of yesteryear live on in Northern Michigan. The simple joys and pleasures of a small town event create memories to last a lifetime, and there's none quite as quaint and classic as the Trout Festival. It's celebrating its 81st edition in 2017, and as it closes in on a century of great e...

Northern Michigan is home to dozens of incredible breweries. From the brand new pubs in Traverse City, Boyne City, and Charlevoix, to the countless establishments all over the region, there's one that feels a bit more like home. The bonus? They bring big-city nightlife and events to the small towns! 

Short's Brewing Company has changed Northern Michigan, and has done so in a way that highlights the natural beauty and resources, the people that live here, and the places that make is special. W...

Part of living here is really living here! East of Traverse City, there's a massive forest and once a year, as winter blinks into spring, there's one heck of a party out there! 

Residents on the east side know about Suds'n'Snow, the original microbrew festival Up North, and still one that's absolutely unique. Located under the snow-laden trees of Timber Ridge Resort, some of the best microbreweries in the region all converge for a farewell to winter. Some years, it takes snowshoes or skies to...

For the 41st year, the North American Vasa brings skiers and outdoor enthusiasts from all over the world to Northern Michigan. What a race, and what a place!

It's really no wonder that our cities, towns and beautiful natural landscapes have been drawing Nordic skiers to the woods and trails of the Vasa Pathways for over four decades. Between little Williamsburg and Traverse City, the Vasa trail system is a world-class setting for any outdoor activity, and on the second weekend in February, it...